LEXICOSEONOMICS
Definition: the science of divining optimal message platforms from search data, analytics, user behavior, and social media, resulting in measurable lifts in ROI of marketing and communications.
Description: Lexicoseonomics is a methodology pioneered by the Healthcare Consultancy Group and supported by a proprietary technology platform. It has been proven to increase the value and ROI of clients’ existing assets, scientific communications, promotional marketing activities, and digital tactics. Lexicoseonomic analysis is the process that combines data from search, social media, digital analytics, and user behavior to yield new insights for customizing and optimizing marketing messages. Lexicoseonomic audits reveal gaps and immediate opportunities for improvement, as well as longer term programs that can build lasting competitive advantages.
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